Best DigitalMarketing Training Chennai India
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At VESTA, we provide extensive Digital Marketing online training that meets the latest industry standards. Our trainers with rich understanding of the current industry trends guide aspirants to learn web designing in quick time. To meet the growing demand for these courses, many companies and organizations have started various courses in digital marketing. Digital marketing is a broad field and covers various disciplines, including display advertising, search engine marketing (SEM) and Search Engine Optimization (SEO), social media marketing (SMM), email marketing, mobile marketing and affiliate marketing. Each of them is a field in itself and there are special courses for each field that are also offered. Below is a guide to the best institutes that you can choose from. Because this is a comprehensive article, we've divided these content into sections that make it easier to navigate and read. Vesta’s Digital Marketing Online training guides the user to:

In order to fully exploit the potential of digital marketing and effectively use its impact on consumers, we must have a solid foundation in digital marketing. We offer a professional diploma in digital marketing, in which the program focuses on:

  • Discovering new tools offered by the Internet.
  • Access to the sphere of social media
  • Understand and assess the online consumer mentality.
  • Design tools to increase the convenience of using the Internet.
  • Monitor, evaluate and repeat activities related to building traffic for marketers.
  • Evaluate Internet marketing indicators and point KPIs.
  • Interaction of digital marketing and traditional marketing activities.
  • Benefits for marketers due to better customer segmentation, anticipation of consumer trends and consumer reviews
We Expecting Our Students to have a Good Concentration and Grasping power. Then the Educational Eligibility for the Digital Marketing training in PTC Vesta are given below:

  • Any Graduate / Diploma / ITI / Undergraduates / College students /Engineers & Working professionals with coding background.
  • Should have basic knowledge of Marketing and how it works.
  • Basic knowledge of OOP and related programming concepts.
Basic Digital Marketing
  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
Analysis & Keyword Research
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
Search Engine Optimization
  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling
On Page Optimization
  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
Off Page Optimization
  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
SEO Upadates
  • Google Panda
  • Penguin
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
Local Business & Google Mapping
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
Google Adwords or Pay Per Click Marketing (SEM)
  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
Social Media Optimization (SMO)
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn
  • YouTube, Pinterest
  • Hashtags
  • Image Optimization
Social Media Marketing (SMM)
  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns
  • Payment Modes
  • Introduction To Twitter
  • LinkedIn Optimization
  • Google Plus
Google Web Analytics
  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
Webmaster Tools
  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
Creating a new Simple Website
  • Creating A Simple Website For Your Business

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